Business Continuity & Disaster Recovery2025-11-19T11:54:08+00:00

Business Continuity & Disaster Recovery (BC & DR)

Business continuity and disaster recovery aren’t about backups. They’re about promises

Protect your reputation, relationships and revenue.

From cyber attacks to crashes, we ensure you keep your promises to customers – no matter what happens.

Charlie Heywood, Director, APH

As a family-run business, we understand how vital your reputation and promises are

That’s why we’ve partnered with industry-leading Datto for maximum protection

Why BC & DR both matter

You may be back online but at what cost?

Downtime, lost customers and extortion: are you underestimating the impact or a cyber attack?

While disaster recovery gets your systems back online, a business continuity solution ensures you can actually use them effectively. Many SMEs underestimate the impact of not having both. That’s why we highly recommend implementing business continuity alongside disaster recovery – because recovering data isn’t enough if your business can’t operate.

43%

lose customers after a cyber attack. 47% have greater difficulty attracting new ones

79%
VS
100%

21% of businesses think they’d survive a cyber attack—until it happens. 100% of victims said they’d have to close.

$0

the average cost of a ransom demand for businesses of $10m-£50m revenue

That’s why BC/DR is a critical part of your cyber security kill chain – ensuring survival even if other defences fail.

When attacks succeed, BC/DR ensures you can continue operations, recover critical data – and ensure you protect and keep your promises to customers and suppliers.

1>

Reconnaissance

2>

Weaponisation

3>

Delivery

4>

Exploitation

5>

Installation

6>

Command

7>

Action

Our cyber security solutions

Choose the right level of protection for your business needs

From basic backup to complete business continuity & disaster recovery

Whether you need simple file recovery or instant system restoration, we have a solution that fits your business needs and budget.

Your business continuity and disaster recovery strategy should be based on your specific recovery requirements:

  • Feels more reactive than strategic

  • Struggles to keep pace with their growth

  • Lacks understanding of their business

Good

Endpoint Backup Essential Protection

Perfect for: Small teams needing basic data protection.

What it is: Secure cloud backup for your files and data. Protects your information from loss but doesn’t include system recovery. Ideal for businesses that can tolerate some downtime during restoration.

Back-up features

Back-up frequency

Every 2 hours

Retention period

12 months

File-level recovery

Cloud storage

Local storage

Protection

Ransomware

Malware scanning

Immutable backups

Recovery

Recovery time

Screenshot verification

Instant virtualisation

In-cloud BC & DR testing

On-site BC & DR testing

Support

Expert support

Priority response

Dedicated team

24/7 alerts

Better

Endpoint Backup + Disaster Recovery

Perfect for: Businesses that need to minimise downtime

What it is: Cloud backup with rapid system recovery in the cloud. Your systems are quickly restored in the cloud after a failure, keeping your business running while physical infrastructure is restored.

Back-up features

Back-up frequency

Hourly

Retention period

12 months

File-level recovery

Cloud storage

Local storage

Protection

Ransomware

Malware scanning

Immutable backups

Recovery

Recovery time

?

Screenshot verification

Instant virtualisation

In-cloud BC & DR testing

On-site BC & DR testing

Support

Expert support

Priority response

Dedicated team

24/7 alerts

Best

Business Continuity & Disaster Recovery

Perfect for: Businesses where uptime is mission-critical

What it is: Complete protection with both local and cloud recovery options. Your systems are instantly restored on-site for the fastest possible recovery, with cloud backup for additional security.

Back-up features

Back-up frequency

Hourly

Retention period

12 months

File-level recovery

Cloud storage

Local storage

Protection

Ransomware

Malware scanning

Immutable backups

Recovery

Recovery time

?

Screenshot verification

Instant virtualisation

In-cloud BC & DR testing

On-site BC & DR testing

Support

Expert support

Priority response

Dedicated team

24/7 alerts

Our business continuity & disaster recovery solutions are designed to meet your budget and specific recovery requirements:

  • Recovery Time Objective (RTO): How quickly you need systems back online
  • Recovery Point Objective (RPO): How much data loss your business can tolerate

  • Verification: Ensuring your backups are actually recoverable when needed

Good

Endpoint Backup Essential Protection

Perfect for: Small teams needing basic data protection.

What it is: Secure cloud backup for your files and data. Protects your information from loss but doesn’t include system recovery. Ideal for businesses that can tolerate some downtime during restoration.

Better

Endpoint Backup + Disaster Recovery

Perfect for: Businesses that need to minimise downtime.

What it is: Cloud backup with rapid system recovery in the cloud. Your systems are quickly restored in the cloud after a failure, keeping your business running while physical infrastructure is restored.

Best

Business Continuity & Disaster Recovery

Perfect for: Businesses where uptime is mission-critical.

What it is: Complete protection with both local and cloud recovery options. Your systems are instantly restored on-site for the fastest possible recovery, with cloud backup for additional security.

Back-up features

Back-up frequency

Every 2 hours

Hourly

Hourly

Retention period

12 months

12 months

12 months

File-level recovery

Cloud storage

Local storage

Protection

Ransomware

Malware scanning

Immutable backups

Recovery

Recovery time

?

?

?

Screenshot verification

Instant virtualisation

In-cloud BC & DR testing

On-site BC & DR testing

Support

Expert support

Priority response

Dedicated team

24/7 alerts

Why work with APH?

All-in-one protection with Datto Blue Diamond partnership

With cyber threats constantly evolving, we’ve partnered with industry leader Datto for lasting and simplified solutions for SMEs.

Why APH?

40+ years of evolving: We’ve seen traditional systems fail due to complexity and new threats. Our clients need more.

Why Datto with APH?

Datto’s single integrated solution simplifies processes with no finger-pointing between providers.

Fully managed by APH

of family-run values that puts your success over profits

Blue Diamond partner benefits

  • Direct access to specialists

  • Priority support

  • Advanced features

  • Early access to protections

Our cyber security FAQs
What’s the difference between backup and business continuity?2025-05-13T19:15:05+00:00

While backup simply stores your data, business continuity ensures your entire business can keep running during a crisis. It’s about protecting your ability to serve customers, not just your data.

How do I know which level of protection my business needs?2025-05-13T19:16:28+00:00

We assess three key factors:

  • How quickly you need to recover

  • How certain your recovery needs to be

  • What level of support you require.

We’ll help you evaluate these during our free assessment.

How quickly can you get us back up and running?2025-05-13T19:18:25+00:00

Recovery times depend on your solution:

  • Good: Hours to days, depending on data volume

  • Better: Minutes to hours for critical systems via cloud virtualisation

  • Best: Near-instant recovery for critical systems via local appliance

Your specific Recovery Time Objective (RTO) will determine which solution is right for you.

What happens if we experience a cyber attack?2025-05-13T19:19:02+00:00

Our solutions include immutable backups that attackers cannot encrypt or delete. After detecting an attack, we can typically restore your clean systems within the timeframes above, helping you avoid paying ransoms.

How do you determine what recovery ability we need?2025-05-13T19:19:30+00:00

We assess both your Recovery Time Objective (RTO) – how quickly you need systems back – and your Recovery Point Objective (RPO) – how much data loss you can tolerate. This helps us recommend the right solution for your specific business requirements.

How often are backups performed?2025-05-13T19:19:51+00:00

Our Good solution backs up every 2 hours, while Better and Best solutions provide hourly backups. This determines your potential data loss (RPO) in a recovery scenario.

What kind of support do you provide?2025-05-13T19:20:16+00:00

Support varies by package, but our premium solution includes 24/7 monitoring, expert support, priority response, and a dedicated team. As a Datto/Kaseya Blue Diamond Partner, we also have direct access to product specialists.

How do you ensure backups are working properly?2025-05-13T19:20:48+00:00

Our Better and Best solutions include screenshot verification, meaning we automatically test your backups to ensure they’re working correctly. We also offer regular DR testing options.

How much does business continuity protection cost compared to potential losses?2025-05-13T19:21:21+00:00

While pricing starts from £20 per user per month, most businesses recoup their entire annual protection investment within the first few hours of avoided downtime during an incident. For example, the average cost of downtime is $36,000 to $2.3million for manufacturing and industrial businesses (source: Siemens: The True Cost of Downtime 2024)

 

$36,000 – $2.3m

The cost per hour of unplanned downtime in manufacturing/industrial sectors

Do you offer flexible payment options?2025-05-13T19:21:43+00:00

Yes, we offer monthly subscription-based pricing with no large upfront costs, making enterprise-level protection accessible for SMEs of all sizes.

Want business continuity that cares about customer promises as much as you do?

Book a friendly chat to:

  • Review your current risks

  • See recovery options

  • Get clear pricing

  • Plan your protection

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